Course

Master of Business (Marketing)

Approved Abbreviation: MBus(Mkt)

Western Sydney University Course Code: 2698.3

CRICOS Code: 031632M

Students should follow the course structure for the course version relevant to the year they commenced. This version applies to students whose commencement year for this course is 2010 or later.

Commencement Years mid-2007 to 2009 - 2698.2 Master of Business (Marketing)

Commencement Years 2004 to mid-2007 - 2698.1 Master of Business (Marketing)

This course prepares suitably qualified people for positions in marketing through an academically rigorous and practically relevant professional marketing education. The course builds on a core foundation of marketing studies and equips students with the knowledge, skills and attitude necessary to operate effectively as marketing managers. The course is ideally suited for those wishing to develop their marketing knowledge, skills and aptitude to perform as professional marketing managers.

Study Mode
One year full-time or the part-time equivalent.

Admission

Applicants must have successfully completed:

An undergraduate degree in any discipline,

2700 Graduate Certificate in Marketing.

Additional admission requirements for International students studying in Australia:

Prior tertiary level studies conducted entirely in english or IELTS with overall band score of 6.5 (or better) with no sub-band below 6.0.

Applications from Australian and New Zealand citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC).

UAC

International applicants must apply directly to Western Sydney University via the International Office.

International Office

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Details of minimum English proficiency requirements and acceptable proof can be found on the Universities Admissions Centre website (UAC).

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.

Course Structure

Qualification for this award requires the successful completion of 80 credit points which include six core units and two alternate units.

Exit Award: 2700.3 - Graduate Certificate in Marketing

Core units

200737

Marketing Systems

200732

Creating Markets

200734

Strategic Value Creation

200733

Applied Channel Systems