School Of Communication, Design And MediaDesign, Semantics and AudienceWestern Sydney University Unit Code: 100775.1
Discipline: GRAPHIC DESIGN STUDIES
Student Contribution Band: 1
Level: 3
Credit Points: 10
Assumed Knowledge
Students will be assumed to have a broadly advanced understanding of communication design processes and theories as well as an intermediate knowledge of any one specific communication design practice such as graphic, photographic, digital media and/or illustrative design.
Prerequisite
10878 Design Principles 2D/3D
About this Unit
This is a practice-oriented unit, designed to teach students how research, and analyse visual communications, messages and audiences, in order to develop communication strategies and rhetorical frames. It provides students with an understanding of why and how communication designers pursue deliberate rhetorical styles as strategic directions in their visual communications.