School Of Humanities And Communication ArtsDesign ProjectWestern Sydney University Unit Code: 101090.3
Discipline: GRAPHIC DESIGN STUDIES
Student Contribution Band: 2
Level: 4
Credit Points: 20
Assumed Knowledge
Students should have completed two practice-based unit pairings in Design or Communication units in Years 1, 2 and 3 of their study, or equivalent.
Prerequisite
101019 Digital Design Production OR 101180 Web and Time Based Design
About this Unit
Design Project will provide students with the opportunity to work in a 'real world' context. Students will learn how to construct a meaningful promotional campaign for a socially responsible purpose. The campaign will be based on an identified social or environmental issue, utilizing responsible design practices. Through research and planning, in relation to a set of relevant constraints: such as cultural, social, environmental, site and audience, students will develop a design and communication strategy for the campaign that utilises the appropriate media, message and approach, to address the identified target audience, based on research findings.