School Of Humanities And Communication ArtsSetting the AgendaWestern Sydney University Unit Code: 101548.2
Discipline: COMMUNICATION AND MEDIA STUDIES
Student Contribution Band: 1
Level: 7
Credit Points: 10
Assumed Knowledge
Computer literacy.
Equivalent Units
63294 - Crisis Communication
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate course.
About this Unit
This unit provides students with a fundamental understanding of issues and crisis management, risk communication, media relations and public-opinion research techniques in multiple contexts. It introduces students to issues management principles, strategies, tactics, and communications methods. Participants work as a team to develop a management plan for analysis and discussion. Successful students are able to transfer to the workplace the knowledge and skills developed in this unit. They learn to predict, manage and control real-world controversies that they may confront as they pursue their careers. Moreover, students are able to manage effectively, participate in, and control volatile situations involving the news media.