Unit

School Of Marketing

Marketing PrinciplesWestern Sydney University Unit Code: 200083.1

Discipline: MARKETING

Student Contribution Band: 3

Level: 1

Credit Points: 10

Equivalent Units
61711 - Marketing Principles, H2808 - Principles of Marketing, MK104A - Marketing Fundamentals

Unit Enrolment Restrictions
External offerings for this unit are only available to students who are enrolled in either a Property course or a Property Key Program in 2739 - Bachelor of Business and Commerce.

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About this Unit
This unit is a survey of the marketing process, introducing students to the marketing concept, strategic and marketing planning, marketing research, consumer and customer behaviour, issues of market segmentation, targeting and positioning as well as all the elements of the marketing mix (product/service, pricing, distribution and marketing communication strategies).