Unit

School Of Marketing

Retail ManagementWestern Sydney University Unit Code: 200089.1

Discipline: MARKETING

Student Contribution Band: 3

Level: 3

Credit Points: 10

Assumed Knowledge
A sound knowledge of marketing principles and of the key elements of consumer behaviour, marketing communications and brand and product management.

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Equivalent Units
MK312A - Retailing Management

Prerequisite
200083 Marketing Principles

About this Unit
Successful retail management is fundamental to consumer marketing. This unit examines the major issues in retail management including retail buyer behaviour, merchandising, retail location analysis, retail logistics and the changing and rapidly emerging forms of non-store retailing.