School Of BusinessMasters ProjectWestern Sydney University Unit Code: 200280.3
Discipline: BUSINESS AND MANAGEMENT
Student Contribution Band: 3
Level: 7
Credit Points: 10
Equivalent Units
51019 - Applied Marketing Planning,
51030 - Masters Project in International Business,
200230 - Business Project (International Marketing)
Unit Enrolment Restrictions
Students must have completed 40 credit points of core units in 2692 Master of International Business or 40 credit points of core units in 2698 Master of Business (Marketing). Students must be enrolled in a postgraduate program.
About this Unit
This unit provides students with the opportunity to apply the knowledge and skills gained in previous sessions to solve a real-world business problem. This would be an action-learning project with the student working closely with a marketing organisation or business entity to undertake an assignment for the organisation (e.g. evaluation of a particular international business opportunity culminating in specific recommendations for future action). Marketing students will investigate a domestic business project while international business students will examine an international business case.