Graduate School Of Business (Sgsm)Marketing ResearchWestern Sydney University Unit Code: 200370.1
Discipline: MARKETING
Student Contribution Band: 3
Level: 7
Credit Points: 10
About this Unit
From 2010, this unit replaced by 200726 Information for Business. This unit aims to provide students with the tools needed to undertake and critically evaluate marketing research projects. Emphasis will be placed on the nature, functions and limitations of different research designs, data collection methods, statistical techniques for data analysis, interpretation of results, report preparation and application of research findings to marketing decision making.