Graduate School Of Business (Sgsm)Advanced Marketing ResearchWestern Sydney University Unit Code: 200371.1
Discipline: MARKETING
Student Contribution Band: 3
Level: 7
Credit Points: 10
Assumed Knowledge
Students need to have a sound knowledge of key elements of business statistics, in particular, inferential statistics.
Prerequisite
200370 Marketing Research OR 200368 International Business Research
About this Unit
This unit will provide sufficient insights concerning the application of advanced research methods to different aspects of marketing without being a marketing research specialist. Emphasis will be placed on the functions and limitations of the methods used in conducting research on the different aspects
of marketing, the interpretation of results and their application to marketing decision making.