Graduate School Of Business (Sgsm)Marketing Projects and Services OverseasWestern Sydney University Unit Code: 200517.1
Discipline: SALES AND MARKETING
Student Contribution Band: 3
Level: 7
Credit Points: 10
Corequisite
51012 International Marketing
About this Unit
This unit explores the conceptual and empirical issues involved in the marketing of services overseas, particularly given that such services can be delivered in both the overseas country and in Australia as with tourism and education. It also explores issues associated with being involved in and winning major projects overseas and explores in detail the project cycle and the funding of such projects.