School Of BusinessApplied Channel SystemsWestern Sydney University Unit Code: 200733.2
Discipline: MARKETING
Student Contribution Band: 4
Level: 7
Credit Points: 10
Equivalent Units
51014 - Business Marketing Strategy
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.
About this Unit
This unit introduces students to various channel structures and their differing supply and distribution patterns; especially contemporary channel structures (Retail, eMarkets, etc.) will be addressed. Topics include value chain strategy and management, negotiation as well as the dealing with power and other relationship atmosphere elements.