School Of BusinessMarketing in ContextWestern Sydney University Unit Code: 200735.2
Discipline: MARKETING
Student Contribution Band: 3
Level: 7
Credit Points: 10
Equivalent Units
51016 - Services Marketing Management
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.
About this Unit
This unit builds on previous coursework in marketing by developing analytical skills that address the specific sectors and markets. The focus is on current trends and implications that set the pace for sectors and markets. Sectors covered may include services, not-for-profit, cause-related marketing and events marketing amongst others. Markets change with environmental trends and may include hedonistic consumption, elder markets as well as government markets.