School Of BusinessMarketing SystemsWestern Sydney University Unit Code: 200737.2
Discipline: MARKETING
Student Contribution Band: 3
Level: 7
Credit Points: 10
Equivalent Units
51002 - Marketing Management
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.
About this Unit
This unit introduces students to marketing from a holistic point of view which considers social, economic and organisational marketing systems. The unit also covers the evolution of marketing environments and the corresponding adaptations to marketing. Further emphasis is given to business's capacities to engage in markets and therefore consider areas such as risk management, governance and financial assessments. This unit exposes students to the systematic and analytical approaches expected from them in postgraduate studies in marketing.