School Of BusinessMarketing InnovationWestern Sydney University Unit Code: 200738.2
Discipline: MARKETING
Student Contribution Band: 4
Level: 7
Credit Points: 10
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.
About this Unit
This unit builds on previous coursework in marketing by developing analytical skills that address the development of strategic brands and products. It stresses customer, competitor and environmental analysis, and analysis of market segmentation and product positioning. A continual focus is made on creative and critical thinking, commercial innovation and entrepreneurship.