School Of BusinessConsumers, Firms and MarketsWestern Sydney University Unit Code: 200922.1
Discipline: MARKETING
Student Contribution Band: 4
Level: 1
Credit Points: 10
About this Unit
From 2022 this unit replaced by 201099 Consumers, Firms and Markets. This unit is an introduction to microeconomics. It provides students with an understanding of basic concepts such as value, rational consumer behaviour, the behaviour of firms in various market structures, the efficiency and failings of markets, the distribution of wealth and income, and the role of government regulation and intervention. It illuminates these concepts by considering and debating their application to contemporary economic and social issues such as: the influence of marketing on consumer choices, the concentration of market power in Australian industries, rising income and wealth inequality, minimum wage laws, and governmental responses to environmental problems and climate change.