Graduate School Of Business (Sgsm)Marketing ManagementWestern Sydney University Unit Code: 51002.1
Discipline: MARKETING
Student Contribution Band: 3
Level: 7
Credit Points: 10
About this Unit
From 2010, this unit replaced by 200737 Marketing Systems. This unit introduces marketing management to post-graduate students whose previous studies and current occupations can be quite diverse. It provides students with an appreciation of marketing concepts and principles as part of their marketing studies. In addition, it exposes students to a systematic thinking approach expected from them in postgraduate studies in marketing.