Graduate School Of Business (Sgsm)Buyer BehaviourWestern Sydney University Unit Code: 51003.1
Discipline: MARKETING
Student Contribution Band: 3
Level: 7
Credit Points: 10
About this Unit
From 2010, this unit replaced by 200732 Creating Markets. This unit introduces buyer or consumer to customer behaviour analysis and encompasses the study of the processes that buyers go through when they make purchase decisions.