School Of MarketingBusiness Marketing StrategyWestern Sydney University Unit Code: 51014.1
Discipline: MARKETING
Student Contribution Band: 2
Level: 7
Credit Points: 10
Prerequisite
51001 Quantitative Analysis in Marketing
About this Unit
In 2007, this unit replaced by 51014.2 Business Marketing Strategy. In this unit, students are exposed to a rigorous and practical approach to business-to-business marketing (B2B). B2B Marketing encompasses those management activities which enable a supplier firm to understand, create and deliver value to other businesses, governments and/or institutional customers.