Graduate School Of Business (Sgsm)Multinational Relationship MarketingWestern Sydney University Unit Code: 51015.2
Discipline: MARKETING
Student Contribution Band: 3
Level: 7
Credit Points: 10
About this Unit
From 2010, this unit replaced by 200731 Multicultural Marketing. This unit provides students with the opportunity to learn about the cultural orientations of different groups of people. The course is designed specifically to assist students in developing a genuine appreciation for other cultures apart from one's own. It is hoped that the end result will be the attainment of a level of empathy that may assist in one's adaptation to another culture.