Unit

School Of Marketing

Applied Marketing PlanningWestern Sydney University Unit Code: 51019.1

Discipline: MARKETING

Student Contribution Band: 2

Level: 7

Credit Points: 10

Prerequisite
51001 Quantitative Analysis in Marketing

About this Unit
This unit is concerned with the analysis, planning, implementation and control skills required for marketing planning. Students are divided into firms which compete in a sophisticated marketing computer simulation game. They work as teams to analyse data, draw conclusions, and formulate strategies and plans which become inputs into the game. In the process, they develop or refine analytical, interpersonal and communication skills in a controlled environment and gain experience in developing a marketing plan which draws on the concepts and skills acquired in previous marketing and non-marketing (e.g. accounting) units.