School Of BusinessInternational Business EnvironmentWestern Sydney University Unit Code: 51026.3
Discipline: INTERNATIONAL BUSINESS
Student Contribution Band: 3
Level: 7
Credit Points: 10
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.
About this Unit
This unit is a foundation for students wishing to gain a better understanding of the international business environment. It provides practical guidance in how to develop and maintain competitive advantage in the international arena. Central questions are: How can an international business survive and thrive in a dynamic, often turbulent, international business environment? Can a level playing field be constructed for developed and transitional economies alike? As many issues in international business are complex, this unit will explore the pros and cons of economic theories, government policies, business issues and political and organisational structures. A thorough understanding of the international business environment is learned through a combination of conceptual learning and applying that learning to real life international business situations.