Graduate School Of Business (Sgsm)Marketing of Financial ProductsWestern Sydney University Unit Code: 51172.1
Discipline: BUSINESS AND MANAGEMENT
Student Contribution Band: 3
Level: 7
Credit Points: 10
Unit Enrolment Restrictions
Only students enrolled in the following degrees are able to enrol in this unit: 2705 Master of Finance, 2702 Master of Applied Finance, 2704 or 2745 Graduate Diploma in Applied Finance, 2708 Graduate Certificate in Applied Finance, 2703 Master of International Trade and Finance
About this Unit
This unit outlines the basic principles of marketing and discusses
their application to the marketing of financial services. The unit
will provide an understanding of how markets function and of
customer behaviour, giving students the ability to formulate a
marketing strategy for financial services.