School Of Computing And MathematicsStatistical Methods for ResearchWestern Sydney University Unit Code: 51244.1
Discipline: BUSINESS AND MANAGEMENT
Student Contribution Band: 3
Level: 7
Credit Points: 10
About this Unit
This unit provides an understanding of the concepts and techniques for conducting research in commerce in quantitative and qualitative modes. Research methodology and statistical tools are integrated into this unit with an emphasis on models, methods and data analysis using SPSS for windows software. Topics include research design, concept of variables and measurement, data collection methods and types of data, survey methods design and administration, basic commands in SPSS for data entry, manipulation and analysis, different types of analysis -- bivariate analysis, testing hypothesis, parametric and non-parametric tests, multivariate analysis, factor analysis, discriminant analysis and clusters analysis, qualitative data analysis and triangulation.