Unit Set

Sub-major - Advertising

UWS Specialisation Code: SM1062.1

Specialisation Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.

Related Courses

1696.1 Bachelor of Communication

Available to students in other UWS Courses : YES, if the speclalisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.

The Advertising sub major of the Bachelor of Communication gives students a grounding in general principles of communication as well as practical skills in advertising. The course offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include Advertising strategy, digital media and campaigns.


Campus Mode Specialisation Advice
Parramatta Campus Internal Ms Barbara Alysen
Penrith Campus Internal Ms Barbara Alysen

Specialisation Structure

Students must complete 40 credit points as follows

100706.2 Advertising: An Introduction

Choose three of

101035.2 Advertising: Campaign
100552.3 Advertising: Creative
101828.1 Advertising: Digital Media
101034.4 Advertising: Media
100215.3 Advertising: Strategy
101058.3 Writing for the Professions

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