Sub-major - Advertising
UWS Unit Set Code: SM1062.1
Unit Set Status: CONTINUING
This version of the unit set is available only to continuing or completing students.
Bachelor of Communication
Available to students in other UWS Courses :
YES, if the Unit Set is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
The Advertising sub major of the Bachelor of Communication gives students a grounding in general principles of communication as well as practical skills in advertising. The course offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include Advertising strategy, digital media and campaigns.
Unit Set Structure
Students must complete 40 credit points as follows
Choose three of