Sub-major - Advertising
This version of the specialisation is available only to continuing or completing students.
Bachelor of Communication
Available to students in other UWS Courses :
YES, if the speclalisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
The Advertising sub major of the Bachelor of Communication gives students a grounding in general principles of communication as well as practical skills in advertising. The course offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include Advertising strategy, digital media and campaigns.
Students must complete 40 credit points as follows
Choose three of