Unit Set

Sub-major - Advertising

UWS Sub-major Code: SM1062.1

This version of the specialisation is available only to continuing or completing students.

Related Courses

1696.1 Bachelor of Communication

Available to students in other UWS Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.

The Advertising sub major of the Bachelor of Communication gives students a grounding in general principles of communication as well as practical skills in advertising. The course offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include Advertising strategy, digital media and campaigns.


Campus Mode Specialisation Advice
Parramatta Campus Internal Ms Barbara Alysen
Penrith Campus Internal Ms Barbara Alysen

Sub-major Structure

Students must complete 40 credit points as follows

100706.2 Advertising: An Introduction

Choose three of

101035.2 Advertising: Campaign
100552.3 Advertising: Creative
101828.1 Advertising: Digital Media
101034.4 Advertising: Media
100215.3 Advertising: Strategy
101058.3 Writing for the Professions

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