Course

Graduate Certificate in Marketing

Approved Abbreviation: GradCertMkt

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Western Sydney University Course Code: 2700.1

CRICOS Code: 042017K

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Students should follow the course structure for the course version relevant to the year they commenced.  This version applies to students whose commencement year for this course is 2004 to mid-2007.

Commencement Year 2010 or later - 2700.3 Graduate Certificate in Marketing

Commencement Years mid-2007 to 2009 - 2700.2 Graduate Certificate in Marketing

This course prepares suitably qualified people for managerial marketing roles through academically rigorous, practically orientated and relevant marketing education. The curriculum provides a comprehensive grounding in fundamental marketing principles and practice whilst allowing students to pursue alternates in specific marketing areas of interest. This course is ideally suited for those wishing to develop their marketing knowledge, skills and aptitude to perform as professional marketing managers.

Study Mode
Two quarters full-time or the part-time equivalent.

Admission

Admission to this course is via UAC. International applicants should contact International Office for details on admission. Contact information for the International Office is available from the University's website. Applicants must possess an undergraduate degree in any discipline or have at least six years relevant work experience.

Applicants must possess an undergraduate degree in any discipline or have at least six years relevant work experience.

Course Structure

Qualification for this award requires the completion of 40 credit points from the Master of Business (Marketing), course code 2698. This includes three core units and one alternate unit.

Core Units

51002

Marketing Management

51003

Buyer Behaviour

200370

Marketing Research

Alternate Unit

For a list of alternate units please refer to Master of Business (Marketing), course code 2698.