Course

Graduate Certificate in Marketing

Approved Abbreviation: GradCertMkt

Western Sydney University Course Code: 2700.2

CRICOS Code: 042017K

Students should follow the course structure for the course version relevant to the year they commenced. This version applies to students whose commencement year for this course is mid-2007 to 2009.

Commencement Year 2010 or later - 2700.3 Graduate Certificate in Marketing

Commencement Years 2004 to mid-2007 - 2700.1 Graduate Certificate in Marketing

This course prepares sutitable qualified people for managerial marketing roles through academically rigorous, practically oriented and relevant marketing education. The curriculum provides a comprehensive grounding in fundamental marketing principles and practice whilst allowing students to pursue alternates in specific marketing areas of interest. The course is ideally suited for those wishing to develop their marketing knowledge, skills and aptitude to perform as professional marketing managers.

Study Mode
Two quarters full-time or the part-time equivalent.

Admission

Applications from Australian citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC).

International applicants must apply directly to Western Sydney University via the International Office.

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Details of minimum English proficiency requirements and acceptable proof can be found on the Universities Admissions Centre website (UAC).

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.

Applicants must have successfully completed an undergraduate degree in any discipline

At least 6 years FTE general work experience.

Course Structure

Qualification for this award requires the completion of 40 credit points from the Master of Business (Marketing), course code 2698. This includes three core units and one alternate unit.

Core Units

51002

Marketing Management

51003

Buyer Behaviour

200370

Marketing Research

Alternate Unit

For a list of alternate units please refer to 2698 Master of Business (Marketing).

2698 Master of Business (Marketing)